Marketing Competitive Intelligence Analyst
Company: Ensono
Location: Salem
Posted on: April 19, 2024
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Job Description:
Marketing Competitive Intelligence AnalystRemote - United
StatesJR010075
At Ensono, our Purpose is to be a relentless ally, disrupting the
status quo and unleashing our clients to Do Great Things! We enable
our clients to achieve key business outcomes that reshape how our
world runs. As an expert technology adviser and managed service
provider with cross-platform certifications, Ensono empowers our
clients to keep up with continuous change and embrace
innovation.
We can Do Great Things because we have great Associates. The Ensono
Core Values unify our diverse talents and are woven into how we do
business. These five traits are the key to achieving our
purpose.
HONESTY, RELIABILITY, COLLABORATION, CURIOSITY, PASSION
About the role and what you'll be doing:
Please note: This role requires Competitive Intelligence experience
in an IT environment.
As a key member of our Marketing team, the Marketing Competitive
Intelligence Analyst will be responsible for uncovering actionable
insights into our competitive landscape to inform strategic
marketing decisions. The Competitive Intelligence Analyst will be
responsible for gathering, analyzing, and disseminating competitive
intelligence to drive superior market performance.
Responsibilities include:
Monitor competitor activity:
Track competitor news, product launches, pricing strategies,
marketing campaigns, and social media presence.
Utilize market research tools and databases to gather relevant
data.
Identify competitor strengths, weaknesses, opportunities, and
threats (SWOT analysis).
Analyze competitive data:
Perform quantitative and qualitative analysis of competitor data to
identify trends, patterns, and insights.
Develop competitive benchmarks and market share analysis.
Create compelling reports and presentations that communicate
findings clearly and concisely.
Disseminate insights:
Share competitive intelligence with internal stakeholders including
marketing, product, sales, and leadership teams.
Translate insights into actionable recommendations for marketing
strategies, product development, and pricing decisions.
Participate in cross-functional projects where competitive
intelligence is crucial.
Stay informed:
Actively follow industry news, trends, and thought leaders to
maintain a comprehensive understanding of the competitive
landscape.
We want all new Associates to succeed in their roles at Ensono.
That's why we've outlined the job requirements below. To be
considered for this role, it's important that you meet all Required
Qualifications. If you do not meet all of the Preferred
Qualifications, we still encourage you to apply.
Required Qualifications
Bachelor's degree in marketing, business intelligence, or a related
field.
Minimum 5 years of experience in competitive intelligence, market
research, or equivalent work experience.
Experience in the IT industry
Knowledge of marketing research methodologies and quantitative
analysis techniques
Experience with competitive intelligence software or tools
Strong analytical skills with the ability to synthesize complex
information and draw actionable insights.
Excellent research capabilities, utilizing a variety of sources to
gather relevant data.
Exceptional written and verbal communication skills, with the
ability to convey complex information clearly and concisely.
Ability to work independently and manage multiple priorities.
Strong organizational and time management skills.
Must be a team player with the ability to collaborate effectively
with cross-functional teams.
Why Ensono?
Ensono is a place to make better happen - for our clients and for
your career. You can do great things through innovation or
collaboration, by learning or volunteering, or to promote diversity
and inclusion. You can do great things for your own health or for a
healthier planet. Whatever it means to you to do great things we
want Ensono to be the place you can do it.
We are a client-facing business, but we do encourage clients to
allow us to work remotely most of the time so if you are not
required to be on client site, you can choose to work from home or
in our Ensono offices.
Unlimited Paid Days Off
Two health plan options through Blue Cross Blue Shield
401k with company match
Eligibility for dental, vision, short and long-term disability,
life and AD&D coverage, and flexible spending accounts
Depending on location, ability to take advantage of fitness
centers
Wellness program
Flexible work schedule
Ensono is an Equal Opportunity/Affirmative Action employer. We are
committed to providing equal employment to our Associates and
building a diverse and inclusive workforce. All qualified
applicants will be considered without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, protected veteran status, disability, or other legally
protected basis, in accordance with applicable law.
Pay transparency nondiscrimination statement/posting OFCCP's pay
transparency policy can be found onOFCCP's website
(https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf)
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If you need accommodation at any point during the application or
interview process, please let your recruiter know or email [email
protected] .
JR010075
Keywords: Ensono, Salem , Marketing Competitive Intelligence Analyst, Professions , Salem, Oregon
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