DTC Marketing Advisor, Customer Acquisition Strategy - Work at Home
Posted on: January 23, 2023
**Customer Acquisition Marketing Strategy Advisor, - Work at
Our people make all the difference in our success.
We are currently seeking a dynamic & passionate marketing leader to
drive customer acquisition for our DTC acquisition marketing
programs. This marketing expert will help set the strategy for our
marketing efforts and then work cross-functionally to deliver the
expected business results. With responsibilities stretching across
creating target audiences, creative development, media deployment,
vendor management, and performance & budget management, this is a
highly impactful and influential role.
The DTC Acquisition Marketing Strategy Advisor is a member of the
Customer Lifecycle Marketing team with current focus on US
Commercial businesses. Key responsibilities include:
Serving as a trusted partner, advisor and collaborator for customer
Become a marketing DTC acquisition subject matter expert with a
thorough understanding of how Cigna DTC Acquisition marketing
program can be leveraged to meet company goals.
Develop a strong understanding of customers' unique challenges &
opportunities then position Cigna to address those challenges.
Partner with solutions marketing strategy and execution teams on
campaign launch plans and execution, ensuring that lead-with
products are properly positioned in the marketing communications
Manage and keep up to date content catalog, repository of test and
learn results, client- and customer- oriented KPIs, and overall
Cross functional/matrix management with strong ability to influence
others and create accountability to achieve business goals and
Responsible for developing and mentoring direct team to achieve
Embrace and nurture a high performance, modern marketing
This role requires a strong strategic mindset, results-orientation,
and roll-up-your sleeve mentality with the ability to balance
short-term needs with long-term vision and strategy. We are looking
for a collaborator with experience directly interfacing across
product, sales, account management, enterprise marketing and
leadership within a highly matrixed environment.
**Ideal candidates will offer the following** :
Bachelor's degree with a minimum 7+ years of experience in consumer
marketing or product marketing.
Ability to use and interpret data & analytics and translate them to
Expert content developer with the ability to translate the complex
into compelling ideas and narratives that resonate with prospects
Ability to lead and influence cross-functional teams; strong team
Strong Modern Marketer: ability to tell compelling, differentiated
stories that disrupt, leverage data and insights to inform strategy
and recommended approach, link business need to action
Ability to work effectively in dynamic, rapidly changing,
team-based environment across multiple functions and in support of
diverse buyers and geographies.
Critical thinker and creative problem solver, who exercises good
judgment in resolving difficult situations, prioritizes and can
balance needs with enterprise objectives.
Ability to work in a fast-paced deadline-driven environment, and
juggle multiple, sometimes competing, priorities and
Experience executing strategy within timeline, budget and quality
If you will be working at home occasionally or permanently, the
internet connection must be obtained through a cable broadband or
fiber optic internet service provider with speeds of at least
10Mbps download/5Mbps upload.
Cigna Corporation exists to improve lives. We are a global health
service company dedicated to improving the health, well-being and
peace of mind of those we serve. Together, with colleagues around
the world, we aspire to transform health services, making them more
affordable and accessible to millions. Through our unmatched
expertise, bold action, fresh ideas and an unwavering commitment to
patient-centered care, we are a force of health services
innovation. When you work with us, or one of our subsidiaries,
you'll enjoy meaningful career experiences that enrich people's
lives. What difference will you make?
_Qualified applicants will be considered without regard to race,
color, age, disability, sex, childbirth (including pregnancy) or
related medical conditions including but not limited to lactation,
sexual orientation, gender identity or expression, veteran or
military status, religion, national origin, ancestry, marital or
familial status, genetic information, status with regard to public
assistance, citizenship status or any other characteristic
protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online
application process, please email: SeeYourself@cigna.com for
support. Do not email SeeYourself@cigna.com for an update on your
application or to provide your resume as you will not receive a
_Cigna has a tobacco-free policy and reserves the right not to hire
tobacco/nicotine users in states where that is legally permissible.
Candidates in such states who use tobacco/nicotine will not be
considered for employment unless they enter a qualifying smoking
cessation program prior to the start of their employment. These
states include: Alabama, Alaska, Arizona, Arkansas, Delaware,
Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland,
Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah,
Vermont, and Washington State._
Keywords: Cigna, Salem , DTC Marketing Advisor, Customer Acquisition Strategy - Work at Home, Other , Salem, Oregon
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