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Application Manager, Salesforce Marketing Cloud

Company: Meta
Location: Salem
Posted on: June 23, 2022

Job Description:

**Summary:** We are seeking an Application Manager for the Salesforce Marketing Cloud platform. This person will translate business requirements and data insights into marketing initiatives utilizing Salesforce Marketing Cloud and Automation Studio. The ideal candidate will have prior technical architecture experience building successful and high-quality Marketing Campaigns as well as leading Salesforce Marketing Cloud implementations.**Required Skills:** Application Manager, Salesforce Marketing Cloud Responsibilities:1. Lead cross functional teams towards predictable execution without supervision and partners with vendors and engineering teams to implement solutions that drive business value2. Meet with clients to analyze their work practices and understand the nature of their businesses to properly define needs and customize marketing solutions using Salesforce Marketing Cloud3. Serve as the subject matter expert and advisor on the Salesforce Marketing Cloud ecosystem (email studio, journey builder, mobile push, SMS, cloud pages, ad studio, social studio, etc.)4. Develop and implement marketing automation in Salesforce Marketing Cloud5. Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup and deploy email campaigns including: automations, triggered emails, one-off user-initiated emails and A/B tests to improve campaign performance6. Design nurture journeys, content libraries based on best practices - actionable blueprint of the workflows/processes for lead capture, nurture, tracking and reporting that align the capabilities of the Salesforce Marketing Cloud Solution7. Imagine innovative products and solutions that solve complex business problems fully leveraging Metas technology stack8. Design engaging campaigns using your understanding of the nuances of email HTML and CSS within email campaigns**Minimum Qualifications:** Minimum Qualifications:9. 5+ years of experience implementing Salesforce Applications10. 5+ years experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder and Journey Builder11. 5+ years of full lifecycle implementation experience using various SDLC methodologies, including Waterfall and Agile12. Certifications: Advanced Administrator, Service Cloud Consultant, and Marketing Cloud Developer13. Self-starter with experience working independently with a proactive working style14. Communication skills and experience interacting with internal and external stakeholders15. Demonstrated experience working in a fast-paced environment**Preferred Qualifications:** Preferred Qualifications:16. Demonstrated experience in Human Resources related domains: HCM, Payroll, Benefits, Recruiting, etc.17. Working knowledge of MuleSoft integration platform18. Demonstrated experience with lightning component development**Industry:** Internet**Equal Opportunity:** Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

Keywords: Meta, Salem , Application Manager, Salesforce Marketing Cloud, Executive , Salem, Oregon

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