Senior Social Media Specialist - Camping (REMOTE- Western USA)
Company: Johnson Outdoors Inc.
Location: Dundee
Posted on: May 8, 2025
Job Description:
DescriptionSenior Social Media Specialist - Jetboil
Join the Johnson Outdoors team and deliver exceptional outdoor
brands and products that transform the consumers' outdoor
experience!
At Johnson Outdoors, home to some of the world's most innovative
and best-known outdoor recreation brands, we create amazing outdoor
experiences - for adventurers, by adventurers. We want people to
get out and experience the great outdoors, and we create awesome
equipment to make sure people have the best experience possible.
Our fast, compact, efficient Jetboil cooking gear fuels a greater
outdoor adventure, wherever your explorations take you.
Check us out on www.jetboil.com, or find us on Instagram, Facebook
and TikTok! Jetboil fuels outdoor adventure!
NOTE: This role can be based remotely, preferably out west, in an
area conducive to year-round content development.
What you will do:
The Senior Social Media Specialist for Jetboil, builds brand
preference and product awareness and interest by planning,
creating, and publishing content on social media platforms; manages
community engagement; creates and maintains a strong, positive
brand presence. They will lead the development and execution of
advanced social media strategies to drive engagement and growth,
and assists manager with developing best-in-class content.
- Strategy Development: Leads the development and execution of
organic social media strategy and plans, which includes developing
content and publishing on each platform.
- Marketing Activation: Collaborates internally to align organic
social plans with marketing campaigns and goals, contributing to
marketing activation plan performance and success.
- Content Planning, Creation and Management: Assists manager with
developing content marketing plans and on-brand, best-in-class
content; drives year-over-year improvements in KPIs among
prospective audiences and followers by creating, curating, and
managing timely and engaging content optimized for specific social
platforms and intended audiences, increasing reach and
engagement.
- Influencer Marketing: Works with Content Marketing Manager/Sr
Manager to manage influencer marketing program to acquire content
and/or reach our audiences through their platforms.
- Community Engagement: Listens, engages, and responds to online
conversations with consumers, as appropriate, or collaborates with
others to do so. Shares voice of the consumer with Brand Management
team.
- Visual Content Development: Develops graphics and other visual
elements for social posts as needed or collaborates with others to
do so.
- Performance Analysis: Analyzes performance against KPIs
regularly, using internal tools and native platform reporting, as
needed. Optimizes plans and content using learning from
analysis.
- Best Practices and Trends: Identifies and analyzes
best-in-class social media strategies and content and monitors best
practices and trends including platform changes that will
materially impact strategies; adjusts strategies as needed to hit
KPI targets. Shares insights with the team, stays up to date with
changes in key social platforms and proposes relevant plan
changes.
- Customer Service Partnership: Partners with customer and
technical service teams to enable response to direct consumer
messages.
- Performs other duties as assigned.
What you need to succeed:
- Bachelor's degree in marketing, business or equivalent.
- Typically requires a minimum of 5 years of social media
experience using multiple social media platforms (Facebook,
YouTube, and Instagram) and creating/publishing social media
content to increase community engagement.
- Strong experience using social/digital media publishing
platforms within a professional/business environment and developing
social media strategies and plans.
- Skills and experience in developing and delivering creative
content (text, image, and video). Demonstrated creative skills to
contribute to social media strategy. Photography/videography skills
a plus.
- A passion for and love of the outdoors, especially hiking,
camping, overlanding and hunting.
- Demonstrated analytical skills to identify social media trends
and analyze social platform performance to maximize social
growth.
- Proficiency in Microsoft Windows, Word, Excel, and
PowerPoint.
- Strong knowledge of SEO and keyword research on social media
platforms.
- Excellent verbal, written and interpersonal communication
skills to effectively communicate with customers/consumers,
internal teams, and external vendors. Ability to understand the
brand and products and communicate directly with customers on
social media mediums.
- Ability to effectively multitask and prioritize work.
- Team player with the ability to work independently in a
fast-paced environment.
A few pointers about our culture:
- Entrepreneurial spirit and innovation are in our bones! We
authentically innovate trusted equipment that gets people out
there.
- We are laser-focused on our consumers, and passionate about
inspiring people to actively engage with the amazing awe of the
outdoors again and again.
- We strive to create meaningful, healthy change in the world as
individuals and as a family of brands.
- We value diversity and team members who are willing to wear
multiple hats; who take personal initiative, anticipating what
needs to be done, and figuring things out to make them happen; but
who are also willing to ask for help, to assist others and work
together.
What you will receive:
- Share in the company's success - Competitive base salary, with
additional earning potential through participation in the annual
discretionary cash profit sharing program, and eligibility for
annual pay increases.
- Find your work/life balance with generous paid time off and
holiday benefits, health insurance and wellness plans.
- Further your career with training opportunities including our
tuition assistance program.
- Plan for your future with our 401k with company match and
deferred retirement contributions, Sons & Daughters Scholarship
program, life and LTD insurance, and more.
All qualified applicants will receive consideration for employment
at Johnson Outdoors (and all subsidiaries) without regard to race;
creed; color; religion; national origin; sex; age; disability;
sexual orientation; gender identity or expression; genetic
predisposition or carrier status; veteran, marital, or citizenship
status; or any other status protected by law. Johnson Outdoors is
proud to be an affirmative action and equal opportunity
employer.
If, because of a medical condition or disability, you need a
reasonable accommodation for any part of the application process,
please contact Human Resources at
HRSpecialAccommodations@johnsonoutdoors.com to let us know the
nature of your request and your contact information.
About Us:
JOHNSON OUTDOORS is a leading global innovator of outdoor
recreation equipment and technologies that inspire more people to
experience the awe of the great outdoors. The company designs,
manufactures, and markets a portfolio of winning,
consumer-preferred brands across four categories: Watercraft
Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic
brands include: Old Town canoes and kayaks; Ocean Kayak; Carlisle
paddles; Minn Kota fishing motors, batteries, and anchors; Cannon
downriggers; Humminbird marine electronics and charts; SCUBAPRO
dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by
Samuel C. Johnson, the Company has delivered double-digit compound
annual growth over its history, evolving from a single brand into a
nearly $663 million global enterprise with around 1,300 employees
across 20 countries.
Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities
This employer is required to notify all applicants of their rights
pursuant to federal employment laws.
For further information, please review the Know Your Rights notice
from the Department of Labor.
Keywords: Johnson Outdoors Inc., Salem , Senior Social Media Specialist - Camping (REMOTE- Western USA), Advertising , Dundee, Oregon
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