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Vice President, Marketing Effectiveness Lead

Company: Pfizer Belgium
Location: Salem
Posted on: January 20, 2023

Job Description:

Pfizer Vice President, Marketing Effectiveness Lead in Salem , Oregon ROLE SUMMARY:The Marketing Effectiveness Lead is an opportunity to bring marketing excellence to life at Pfizer. This critical role is where "the marketing magic happens" and is the intersection of where excellence standards get successfully applied directly with key brand teams, to address critical marketing performance blockers and opportunitiesThis is a new role within Biopharma, directly reporting to the head of Global Marketing Excellence , and will be responsible for a team of highly skilled marketing "geniuses", who will define how marketing performance will be measured, will evaluate marketing performance against "the bar" of excellence, and will deploy support to key global brands, serving as strategic partners and honest brokers, to solve for critical marketing performance gaps.Success in this role will include bold strategic direction for executing marketing excellence at Pfizer; demonstrated improvements in the quality, consistency, skill, and rigor of marketing at Pfizer; and accelerated development of new, best-in-class marketing capabilitiesROLE RESPONSILITIES:Assess priority launch and brand plans and evaluate marketing performance against "the bar"Inform launch/inline investment tradeoff decisions at annual operating plan (partner with Biopharma Finance/Brand teams)Successfully partner with prioritized GLocal leaders+ teams to troubleshoot critical marketing performance gaps, leveraging marketing excellence frameworksDefine, socialize and track marketing + launch performance metrics and reporting to objectively assess where course correction or acceleration is neededCollaborate closely with stakeholders , incl.:BUs/ brand teams to implement marketing model and track effectivenessCMO Marketing Model + Standards team to ensure Marketing Model and frameworks wre practical and includes latest thinking from brand teamsAct as a key enabler in building a strong culture and driving the CMOs excellence agendaQUALIFICATIONS:15+ years of experience in marketing management across a number of categories/ industries including pharmaceutical, consumer goods or life sciences industriesSuccessful track record of creating and executing marketing strategies in major markets with accountability for decisions and business outcomes; experience with launch brands a plusStrong analytical prowess to conduct root cause analyses to diagnoses and prioritize the right problem/solution (i.e., solve the cause, not the symptom)Track record of strong networking and working collaboratively across functions and geographiesExecutive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organizationLead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful deliveryStrong writing, presentation and influencing skillsDemonstrate ability to thrive under pressure, to take accountability and to meet deadlinesStrong project and time management and organizational skillsDiscretion and trustworthiness in dealing with confidential informationAbility to manage and coach direct reports and agile teamsPreferred qualificationsAdvanced degreeBrand or product marketing experience highly preferredBroad knowledge of Life Sciences and healthcare ecosystemsExperience with digital sales, marketing, innovation, and CX/RM preferredPrevious capability building experienceRole will be responsible for multiple geographies, but requires flexibility to work with US time-zone on regular basisLasty day to apply: January 25thThe annual base salary for this position ranges from $232,300.00 to $372,300.00. In addition, this position offers an annual bonus with a target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Salary range does not apply to the Tampa, FL location.Relocation assistance may be available based on business needs and/or eligibility.Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

Keywords: Pfizer Belgium, Salem , Vice President, Marketing Effectiveness Lead, Advertising , Salem, Oregon

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